About Affiliate Marketing Concept

Affiliate Marketing is a kind of marketing practice in which an individual or organization promote other people’s or company ‘s  product  on their website or blog and make sales or benefit for them. In return for each customer or sale, affiliates get some compensation based on performance. In simple word, we can define affiliate marketing is a revenue sharing model as get paid a commission on the sale of products you recommend online.

As an affiliate, you need to promote another company’s product,  using special links and code to track advertizer’s sale or lead. To track properly refer traffic, affiliate network play vital roles, they provide tracking code to affiliates, proper summary of sale tracked with clicks on advertisements, impressions, time, date, commission earned etc.

To get more profit, you should choose a right merchant affiliate product to promote, best affiliate network to apply right product, confident enough of the quality of your website, good position in search engines, using other search engine marketing practices etc.

Before knowing about affiliate marketing, you should know about some other important terms used in digital world.

Affiliate: an individual or group of people or organization gives the distribution of the advertizer’s product and in return, get some commission based on performance (clicks, impression, sales, lead etc.). Sometimes they also called publisher as they publish others products on their website.

There are various kinds of affiliates, some of the popular forms of affiliates are below:

Content Affiliate – Maximum affiliates promote advertizer’s content on their website or blog or portal and monetize their traffic by merchant banners or text link. Usually they have simple websites that publish content on specific area of interest. They only work with advertisers who are relevant to their area of interest.

PPC Affiliate – These affiliates promote their websites or sign up merchant affiliate campaign usually via Google Adwords, Facebook and other search engines. This type of affiliate marketing is relatively high risk, as PPC affiliates pay for users on a per click or sale basis, but only receives payment from the network once a sale or lead has been completed.

Email/Newsletter Affiliate – They have their database to send regular newsletter or emails to promote their offers and other promotions with merchant affiliate links or website’s link.

Shopping Portal Affiliate – These affiliates promote all e-commerce brands or merchants at one place, they bring together links to a variety of merchants in one place to make easier for visitors to find what they are looking for.

Product/Price Comparison  - These affiliates provide products (what you are looking for) detail and where you can find that product at the best price and also show related products.

Cashback and Rewards Site – These affiliates award their users with some cashback amount or gifts from the part of the commission they earned from an advertiser.

Voucher/Coupon Codes Affiliate – Some affiliates promote various merchant on their website/portal together with their offers and discount codes (announced by advertizer regularly). Visitors come again and again on their website to get the latest coupon to shop or purchase other services online at discounted price.

Blog/Forum/Review Affiliate – People share their own interest and experiences in common places like a forum or review site. Affiliate or Forum site owner placed some banner there to get commission based on clicks or sales or lead.

Social Network Affiliate – As you know, social website has huge traffic; Social Network affiliate using this platform to earn money using some applications, ads, pages and branding.

Other popular type of affiliates are:

• Mobile-oriented affiliates
• Remarketing/retargeting solutions
• Software/Toolbars 
• Video marketers

If you are one the affiliate from above, to earn money you should aware about below tips to find a related affiliate program.

• Sign up right affiliate network and  merchant affiliate campaign.
• Increase traffic or visitors by increasing organic searches and niche keyword searches for your websites.
• Quality of website to increase the trust of visitors and search engines.
• Competitive analysis and market trend research.
• Online and offline promotion of your website.
• Relevant content and white search engine optimization.

Before signing up a right affiliate network, you must know about affiliate network.

Affiliate Network -  Affiliate network act as intermediate or bridge between affiliates and merchants (advertizer) that provide a link to allow publishers the ability to find and join affiliate programs. An affiliate network is composed of a group of merchants and a group of affiliates. Merchants join the network and affiliates join the network in order to advertise the merchant products in exchange of a commission from the merchant. Affiliate networks present some great advantages for the merchant and the affiliate. The merchant gets potential access to a wide networks of affiliates.

Affiliate network provides for merchants some services and benefits may include tracking technology, reporting tools, payment processing, and access to a large base of publishers.

For affiliates, they provide services and benefits include simplifying the process of registering for one or more merchant affiliate programs, reporting tools, marketing guidness and payment aggregation.