Digital Marketing Overview

Digital marketing or Internet marketing applies on the technologies or platform such as websites, emails, social media, mobile apps, games, software, branding & online promotions etc. with the help of Internet using on electronic device such as computers, smartphones, tablets and game consoles. Online advertising or Online Marketing is famous terms use now-a-day in Digital marketing which is a form of advertising use to provide information or deliver promotional massages to people using Internet on their electronic devices. Online advertising business growing rapidly and is widely used across all kind of sector like retail, telecom, travel, banking, insurance etc.

As you know, Internet has changed the world and make easy to access information, communication with people all over the world; share content like articles, videos, images etc. and business promotion.

Online Marketing/Advertising is simply advertising on the search engines result pages, advertisement placed in email and other destination on Internet means make more visibility of your business or products to increase sales or customers and for brand awareness.

Type of Internet Marketing:

Search Engine Optimization/Marketing: Process of increase visibility of a website or web page in a search engines include image search, map search, video search and other Internet locations. Search result are of two kinds Organic Search Results and Paid Search Result (PPC Advertising).

Social Media Marketing: Means using bookmarking and aggregating as a Marketing tools and main aim of social media marketing is about collaborating, generating content, sharing, branding and most of all, connecting.

Social media is an online technology platforms that allow users to do the following:

• Bookmark and aggregate content
• Create and share content
• Use other Internet users’ preferences to find content.

E-mail Marketing - A tool for customer relationship management (CRM), an oldest and yet still one of the most powerful of all eMarketing tactics to deliver commercial messages to an audience. This kind of Internet marketing is a tool for building relationships with both existing and potential customers. It should maximize the retention and value of these good customers or clients to greater profitability. Before applying this marketing tactic for generate leads or increase business; careful planning, careful testing and evaluating to optimize your revenue must be needed, because it may be highly cost effective, but the cost of getting it wrong can be very high indeed. The E-mails that used in email marketing can be categorized as follows: transactional e-mails, newsletters, and promotional e-mails.

Steps to Execute E-mail marketing

Referral Marketing: It is a kind of viral (word of mouth) marketing that means promote products and services to new customers through referrals.

Content Marketing: Sharing of media, information in variety of formats like news, videos, e-books etc. and publishing content to attract, acquire and engage a clearly defined target audience in order to drive profitable customer action.

Display Advertising: There are following kind of different ways to use Display Marketing:

• Map Advertisement
• Pop-Ups/Pop-Unders
• Advertisement as a interstitial banners on others web pages
• Wallpaper Advertisement

Affiliate Marketing: It is revenue sharing model and type of performance based marketing in which the website owners place advertisements on their website in order to help selling the merchant's product or send some potential customers to that specific merchant's website.

Key Digital marketing strategies to grow business online:

• Marketplace analysis.
• Objective setting
• Strategy
• Tactics