Digital marketing or Internet marketing applies on the
technologies or platform such as websites, emails, social media, mobile apps,
games, software, branding & online promotions etc. with the help of Internet
using on electronic device such as computers, smartphones, tablets and game
consoles. Online advertising or Online Marketing is famous terms use now-a-day
in Digital marketing which is a form of advertising use to provide information
or deliver promotional massages to people using Internet on their electronic
devices. Online advertising business growing rapidly and is widely used across
all kind of sector like retail, telecom, travel, banking, insurance etc.
As you know, Internet has changed the world and make easy to
access information, communication with people all over the world; share content
like articles, videos, images etc. and business promotion.
Online Marketing/Advertising is simply advertising on the
search engines result pages, advertisement placed in email and other
destination on Internet means make more visibility of your business or products
to increase sales or customers and for brand awareness.
Type of Internet Marketing:
Search Engine Optimization/Marketing: Process of increase visibility of a website or web page in a
search engines include image search, map search, video search and other
Internet locations. Search result are of two kinds Organic Search Results and
Paid Search Result (PPC Advertising).
Social Media Marketing: Means using bookmarking and aggregating as a Marketing tools and main aim of social media marketing is about collaborating, generating content, sharing, branding and most of all, connecting.
Social media is an online technology platforms that allow
users to do the following:
- Bookmark and aggregate content
- Create and share content
- Use other Internet users’ preferences to find content.
E-mail Marketing - A tool for customer relationship
management (CRM), an oldest and yet still one of the most powerful of all
eMarketing tactics to deliver commercial messages to an audience. This kind of
Internet marketing is a tool for building relationships with both existing and
potential customers. It should maximize the retention and value of these good
customers or clients to greater profitability. Before applying this marketing
tactic for generate leads or increase business; careful planning, careful
testing and evaluating to optimize your revenue must be needed, because it may
be highly cost effective, but the cost of getting it wrong can be very high
indeed. The E-mails that used in email marketing can be categorized as follows:
transactional e-mails, newsletters, and promotional e-mails.
Steps to Execute E-mail marketing
Referral Marketing: It is a kind of viral (word of mouth) marketing that means promote products and services to new customers through referrals.
Content Marketing: Sharing of media, information in variety
of formats like news, videos, e-books etc. and publishing content to attract,
acquire and engage a clearly defined target audience in order to drive
profitable customer action.
Display Advertising: There are following kind of different ways to use Display Marketing:
- Map Advertisement
- Pop-Ups/Pop-Unders
- Advertisement as a interstitial banners on others web pages
- Wallpaper Advertisement
Affiliate Marketing: It is revenue sharing model and type of
performance based marketing in which the website owners place advertisements on
their website in order to help selling the merchant's product or send some potential
customers to that specific merchant's website.
Key Digital marketing strategies to grow business online:
- Marketplace analysis.
- Objective setting
- Strategy
- Tactics
